SEO works by optimizing a website’s pages, conducting keyword research, and earning inbound links. You can’t have this without paying someone to do this for you.
What are your websites cost and how much have you paid? Just be honest! Here are some ways to determine if you’re going to have to pay a lot or a little: Do you list all the details on your website? Does it have information, and photos or videos, that really let the website owner know how your product works? How much money would this cost you? How many pages are in your website? Are you very concise, or are there a lot of pictures, videos, or other things? Your best bet is to look at your website to see if it has pictures. Does your company seem to be constantly on the brink of bankruptcy, so you might as well advertise on eBay?
Asking these questions to a SEO agency will give you a good idea of what you’re going to need to do to maximize your return on investment, and how much you need to spend in order to generate those ROI’s.
For example, the above website was given to us by a relative as a Christmas gift. To say that it is outdated is an understatement. What is the website owner paying to be on the “trendy” front page of Google, especially when so much competition exists?
This website is pretty dated, but still, it still managed to rank on top because they hired an SEO company to bring the content in line with the way the site is currently structured. It’s the oldest website that I’ve seen with pictures, videos, and actual written content. Since we’ve seen so many updates over the last two years, you might be wondering if it still ranks.
Here is an example of some of the newer content from the website:
As you can see, they have still spent more than $400 on SEO, which is like paying for more than what you needed to create the content. Yet the visitors are still coming in droves. So if you can do it right, make sure you are paying the actual cost for your website, in addition to the cost of the services. This way you’ll be ahead of the curve, and be able to save on this aspect as well.
That’s the basics of how to find out how much you should be spending on marketing your business to bring in the visitors you need to succeed, try to search here and read more… Of course you’ll want to do it correctly and in order to make sure you don’t end up being beaten to the punch by your competitors. But you’ll also want to know how much work it is going to be, which can be kind of daunting, especially if you are really new to the business. But it is really worth it if you aren’t already seeing the returns on your efforts.
As a small business owner, it is definitely going to be easier if you want to invest in marketing than if you are in the corporate world. Since so many people need jobs and make so little every month, a lot of people are looking for a way to provide for their families. Getting paid to spend hours on your website or to do video content for you may very well be the only way you can afford to make a living in the beginning.